Facebook Explanation

Fiske Brothers Yardworks has just started to utilize social media as a tool for communicating with customers, and Facebook provides a platform that is simple yet effective. The main audience is adults and families who are already established in their homes and value having a well-kept lawn, and this specific group is most active on Facebook. The posts also allow Fiske Brothers Yardworks to connect with potential employees and provide enough information about the open positions. Since Fiske Brothers Yardworks is so new to social media, the Facebook posts maintain a sense of professionalism and demonstrate their commitment to lawn care while also interacting with customers on a more personal and casual level. Facebook represents a valuable tool for conveying information and notifying customers about what services are recommended for their yard throughout the season, and the posts keep customers up to date with available services, weather delays or even reminders about watering. It is also important to include both images and text, so viewers can visualize their lawn and what it needs while having access to different resources and links. Fiske Brothers Yardworks also strives to build relationships with customers and listen to their concerns, and this engagement and conversation will hopefully translate onto Facebook.